Company

About us

Our Business

"The ‘NET-A-PORTER for under 14 year olds"

- The Independent UK, May 2011

"A sleek online boutique"

- Angela Buttolph, The Daily Telegraph, 14th January 2015

AlexandAlexa.com is your Global Style Destination for kids, offering over 200 coveted international fashion, sportswear and toy brands, from the traditional to the cutting-edge, via worldwide express delivery.

Making stressful shopping trips a thing of the past, you’ll find prestigious heritage fashion labels such as Burberry, Chloé, Fendi and Dolce & Gabbana alongside contemporary clothing from cool, niche labels sourced from all over the world, like Finger In The Nose and Muchacha. Specialised sportswear comes from technically innovative brands such as Nike, Puma, Canterbury and Under Armour, meanwhile unique toy and gift ideas from Moulin Roty, Le Toy Van, Maileg, Vilac and Lego will make you very popular indeed.

Founded in Londn, 2007 by husband and wife duo, Alex Theophanous and Alexa Till, AlexandAlexa aims to bring “The World’s Best Kids Brands” to other discerning parents at the click of a button. So whether you’re after traditional wear, functional casual clothing, specialised sportswear or luxury gifts, you need look no further for perfectly chic yet practical pieces both you and the little ones will love!

Why Shop With Us?

We offer a safe and secure payment process and accept visa, mastercard, and PayPal, when paying with this option you can pay with Debit, Amex, Visa, Eurocard, or Mastercard.  If you are ordering from the UK, Germany, Finland, or Austria you have the option to pay through Klarna and can pay with Amex. We offer free standard delivery worldwide and free returns to selected countries. We are continually improving our personalised customer service with the option of luxury gift wrapping coming soon.

Need Help?

If you need assistance or simply have a question, email us at: [email protected]

We Look Forward To Welcoming You As One Of Our Customers.

 

Press
Careers

Why work for us?


AlexandAlexa.com is one of the UK’s leading online childrenswear retailers, selling coveted international fashion and sportswear brands, from the traditional to the cutting-edge. Our portfolio includes some of the leading global brands in the industry such as Ralph Lauren, Burberry, Dolce & Gabbana, Nike, Adidas and Lacoste. AlexandAlexa.com aims to bring “The World’s Best Kids Brands” to discerning parents at the click of a button
 

AlexandAlexa.com are regularly seeking talented people to join our fast growing company. Please send all CVs and covering letters to [email protected] - we'd love to hear from you.

Privacy policy

ALEXANDALEXA.COM ("AA", "we", "our", "us") and its subsidiary companies respect the privacy rights of its online visitors ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We have adopted a Privacy Policy that guides how we collect, store and use the information that you provide us with.

If you are under 18, we require that you inform a parent or guardian about AA's Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering with AA or placing and order with AA.

The following information is provided by AA to enable our online visitors to be fully informed of our Privacy Policies. By visiting ALEXANDALEXA.COM, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

Please note that this policy applies to AA and/or its subsidiaries, but not to websites maintained by other companies or organisations to which we link. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting any personal information. Furthermore, from time to time AA may employ third party business partners to collect personal information on AA's behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by AA to fully comply with the AA Privacy Policy as set forth herein.

Exactly What Personal Information May Be Collected About You And By What Means?

AA collects personal information in several ways directly from its online visitors when they order for themselves, or when they register for a service offered by AA. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping address(es), credit card billing address(es) and birth date so that we can process and fulfil your orders. Credit card details are entered directly into our Protx Payment Partner's systems and are neither transmitted nor held on AA systems. In certain instances we may be required to collect and store additional data including credit card details. This will only be done with your explicit consent. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

Other Information We Collect Through Our Services

As a user of our services, we may collect non-personal data about use of the website, such as pages visited, times and volume of use of the services as well as Traffic Data. Traffic data includes logs, details of networks, time of log-on or access, length of sessions and similar systems data.

What About Cookies?

Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. (A cookie is a piece of information that is stored on your computer's hard drive by your web browser which tracks your movements within websites.) Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.

How This Information May Be Used, Including Anyone It Might Be Shared With

AA may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Your personal information may also be checked with credit agencies to prevent fraud. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

When you register with AA, you will be asked if you want to subscribe to our update service. If you choose to opt-in for this service, the information you provide will allow us to alert you to new products, features and enhancements; special offers; upgrade opportunities; contests and events of interest. Similarly, if you choose to opt-in for this service, from time-to-time we will use the information you provide to promote the products and services of our business partners. We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information which can identify you personally. We see this as a value-added service helping you to find useful products or services. We strive to limit use of your information to those offers that we think you would appreciate receiving. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.

Opt-In And Opt-Out Provision

When you register, we will provide a link to the Privacy Policy and consent button for the collection of your personal data. You must register before you can place an order.

At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any e-mail we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail. In particular, you can opt-out from having your personally identifiable information shared with our business partners or AA's subsidiaries (except as required by law, court order, or as requested by other government or law enforcement authority or as may be required to deliver your purchases). It is not the Company's current policy to share its customers' personal details with third parties other than as stated herein.

Should you choose to have your name and personal data removed from our database all together, you can do so by sending an e-mail to [email protected] or by writing to us at: ALEXANDALEXA.COM, 10 Brick Street, Mayfair, London, W1J 7HQ, United Kingdom.

How You Can Access And, If Necessary, Change Your Personal Information Maintained By AA

If for any reason you are concerned that the personal information maintained by AA is not correct, please visit the web site and, after logging into the site using the "Sign In" menu on the home page; your personal information will be made available for review and change in the "My Account" section. Only you, and/or upon request from you, the Customer Care department can access your personal data from the website using your password and User ID. Information may be changed online within My Details, & Shipping Details, If you prefer to contact us by e-mail at [email protected], we will amend your personal details.

Safeguarding Your Personally Identifiable Information

We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above, and we will use our best endeavours to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners to whom we transfer any data will provide sufficient protection of that personal information.

Where And How To Ask Questions Or File Complaints

If you require further information about our Privacy Policy, please go to the help section of the web site where frequently asked questions (FAQ's) are answered, if you require more information please go to the Contact Us section of the web site and send us an email If you wish to talk to a ALEXANDALEXA.COM customer care representative please call UK 0845 838 1331, US Toll Free on 1855 321 2222 or International +44 (0) 207 232 4200.

Your Consent

By visiting ALEXANDALEXA.COM, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

Affiliate programme

We’re looking for well-established fashion and lifestyle websites to partner with. By putting links to Alexandalexa.com on your website - in the form of banner ads, text links, product feeds and content units (all of which we’ll provide you with) - you can earn a competitive commission rate.

Why Should You Join Our Scheme?

Our buyers have sourced the top kids brands from around the world, so that we can offer our customers the best kids fashion, sportswear, home décor and toys, from the traditional to the cutting-edge. You will be tapping into our loyal customer base, gaining access to content for your site and earning money through commission. It’s a great package.

How Does It Work?

It’s simple. We’ll provide you with banner ads, text links, product feeds and content units to place on your site. If someone clicks through to AlexandAlexa.com via one of these links and makes a purchase within 30 days of clicking through, you’ll earn a commission on the sale.

Benefits Include...

  • A competitive commission rate with extra benefits for the key performing partners
  • It’s free to join
  • 30 day cookie window
  • Regular updates
  • Access to our product data feed

What’s Next?

Simply fill in our quick and easy application form
We will take a look at your website to make sure it’s suitable
We will contact you to let you know the outcome of your application

We look forward to hearing from you!

Terms & conditions

ALEXANDALEXA's website(s), (our "site" or "sites") (here-in after AA) are made available to you pursuant to the following Terms of Use & Service and any other rules posted on our Sites (collectively, the "T&C's"). By visiting any AlexandAlexa site, you are accepting and consenting to the practices described in the T&C's.

We may modify the T&C'S from time to time, and your continued use of this Site (or any of our other Sites) following such change shall signify your agreement to be bound by the modified T&C'S.

For those persons wishing to use our services, they must read and agree to be bound by our policies relating to those services. In particular, we draw you attention to our policies relating to the terms of purchase and our Privacy Policy. If you are under 18, you must let your parent or guardian know about AA's Privacy Policy before you register to use this Site or any of this Site's services.

Please read the T&C'S and check back often. If you do not agree to any change to the T&C'S, then you must immediately stop using the Site.

Registration

To use some of the services or features made available to you on this Site, you will need to register. We may change registration requirements from time to time. When you register, you are required to provide information about yourself that is true, accurate, current and complete in all respects. Should any of your registration information change, please notify us immediately at the following e-mail address [email protected] You may also want to view our Privacy Policy.

NO UNAUTHORISED COPYING OR DISTRIBUTION

Intellectual Property Rights

You acknowledge and agree that all copyright, designs, trademarks and all other intellectual property and material rights relating to the Content as herein described, including AA Software and all HTML and other code contained in this Site, shall remain at all times vested in AA and/or are the property of their respective owners. All such Content, including third party trademarks, designs and related intellectual property rights mentioned or displayed on this Site are protected by national intellectual property and other laws and international treaty provisions. You are permitted to use the Content only as expressly authorised by AA and/or its third party licensors. Any reproduction or redistribution of the above listed Content is prohibited and may result in civil and criminal penalties. Violators will be prosecuted to the fullest extent permissible under applicable law. Without limiting the foregoing, copying and use of the above listed materials to any other server, location or support for publication, reproduction or distribution is expressly prohibited.

Content

In addition to the Intellectual property rights mentioned above, Content is defined as any graphics, photographs, including all image rights, sounds, music, video, audio or text on this Site. ALEXANDALEXA.COM tries to ensure that the information on this site is accurate and complete. AA does not warrant or represent that AA's Content is accurate, error-free or reliable or that your use of AA's Content will not infringe rights of third parties. Your use of the Web Site is at your risk. AA does not warrant that the functional aspects of the Web Site or AA's Content will be error free or that this Web Site, AA Content or the server that makes it available are free of viruses or other harmful components. If your use of this Web Site, or AA's Content results in the need for servicing or replacing property, material, equipment or data, AA is not responsible for those costs. Without limiting the foregoing, everything on the Web Site is provided to you "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, REASONABLE CARE AND SKILL, OR NON-INFRINGEMENT. ALEXANDALEXA.COM and its suppliers make no warranties about ALEXANDALEXA.COM Content, software text, downloads, graphics, and links, or about results to be obtained from using the Web Site. You bear the entire risk of the completeness, accuracy or usefulness of any Content found on this Site. ALEXANDALEXA.COM reserves the right to withdraw, temporarily or permanently, any Content from this Site at any time and for any reason. Removal may be immediate and without notice. You confirm that ALEXANDALEXA.COM is not liable to you or any third party for any such withdrawal.

No Commercial Use

This Site is for your personal, non-commercial use only. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, commercially exploit, create derivative works from, transfer, or sell any Content, software, products, or services contained within this Site. You may not use this Site, or any of its Content, to further any commercial purpose, including any advertising or advertising revenue generation activity on your own Site.

Your Activity

You use this Site at your sole risk. You agree that you will be personally responsible for your use of this Site and for all of your communication and activity on this Site. We reserve the right to deny you access to this Site, or any part of this Site, at any time without notice. If we determine, in our sole discretion, that you engaged in prohibited activities, were not respectful of other users, or otherwise violated the T&C'S, we may deny you access to this Site on a temporary or permanent basis and any decision to do so is final.

General Limitation Of Liability

While AA will use reasonable endeavours to verify the accuracy of any information it places on the Site, it makes no warranties, whether express or implied in relation to its accuracy. This Site is provided on an "as is" and "as available" basis without any representation or endorsement made and we make no warranties of any kind, whether express or implied, in relation to this Site, or any transaction that may be conducted on or through this Site including but not limited to, implied warranties of non-infringement, compatibility, security, accuracy, conditions of completeness, or any implied warranty arising from course of dealing or usage or trade.

We make no warranty that this Site will meet your requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that this Site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy, reliability of the materials. We will not be responsible or liable to you for any loss of Content or material uploaded or transmitted through this Site.

To the fullest extent permissible under applicable law, we disclaim any and all warranties of any kind, whether express or implied, in relation to the products available through this Site including but not limited to, implied warranties of satisfactory quality and fitness for a particular purpose. Nothing in these T&C'S shall limit your rights as a consumer under English law.

You acknowledge that we cannot guarantee and therefore shall not be in any way responsible for the security or privacy of this Site and any information provided to or taken from this Site by you.

You agree that, except for death and personal injury arising from our negligence, We will not be liable in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent misrepresentations) or otherwise out of or in connection with this contract, for any economic losses (including without limitation, loss of revenues, profits, contracts, business or anticipated savings), any loss of goodwill or reputation, or any special or indirect or consequential losses in any case whether or not such losses were incurred by that party arising out of or in connection with the provisions of any matter under the T&C'S.

Indemnification

At our request, you agree fully to defend, indemnify and hold harmless AA immediately on demand, its officers, directors, agents, affiliates, licensors, and suppliers, from and against all liabilities, claims, expenses, damages and losses, including legal fees, arising from any breach of the T&C'S by you or any other liabilities arising out of your use of this Site, or the use by any other persons accessing this Site using your Internet account. We reserve the right, at our own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you hereunder.

Our Relationship

You acknowledge and agree that no joint venture, partnership, employment, or agency relationship exists between you and AA as a result of the T&C'S or your use of this Site. You agree that you may not and will not hold yourself out as a representative, agent, or employee of AA, and we shall not be liable for any representation, act, or omission on your part.

Entire Agreement

The T&C'S (as amended from time to time) constitutes the entire agreement between you and AA regarding your use of this Site, and supersedes any other agreement or understanding, arrangements, undertaking or proposal, written or oral, between you and AA in relation to such matters. In the event any other rules, code of conduct, or other matter posted on this Site conflicts with the terms of the T&C'S, the T&C'S shall govern. No oral explanation or oral information given by any party shall alter the interpretation of the T&C'S. You confirm that, in agreeing to accept the T&C'S, you have not relied on any representation save insofar as the same has expressly been made a representation in the T&C'S and you agree that you shall have no remedy in respect of any misrepresentation which has not become a term of the T&C'S save that your agreement contained in this Clause shall not apply in respect of any fraudulent misrepresentation whether or not such has become a term of the T&C'S.

No Waiver

No waiver by us shall be construed as a waiver of any proceeding or succeeding breach of any provision.

Governing Law

The T&C'S together with all our policies and procedures will be governed by and construed in accordance with the laws of England and you irrevocably submit to the exclusive jurisdiction of the courts of England.

Registered Limited Company A.T.Shop Limited T/A AlexandAlexa.com

Company Registration Number: 05263229

Registered Address: AT Shop Ltd (t/a alexandalexa.com) C/O Donald Reid Group, 20 King Street Maidenhead Berkshire, SL6 1DT United Kingdom.

VAT Number: GB 859 1413 11

Online Dispute Resolution website by the European Commission

ec.europa.eu/odr

 

Payments Klarna

In cooperation with Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options. Payment is to be made to Klarna:

  • Invoice: When purchasing with Invoice you receive your goods first and you have always a payment period of 14 days. The complete terms and conditions you can find here (DE).here (AT)
  • Part Payment: With the financing service from Klarna you can pay your purchase in flexible monthly instalments of at least 1/24 of the total amount (at least 6.95 €). Further information regarding Part Payment including terms and conditions and Standard European Consumer Credit Information you can find here.
  • Sofortbanking
  • Credit Card (Visa/ Mastercard)
  • Direct Debit
Further information and Klarnas user terms you can find here.(DE) here (AT) General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarnas privacy statement.